Conclusion

What is so difficult for employers in China today is that young employees have realized organization value, be it consciously or subconsciously. And for employers in China, this fight for talent is not only preventing growth but eats into a company's profitability and bottom line. For software outsourcing companies, who are dependent above all else on having a large and highly skilled workforce with low attrition rates, staff attraction, retention and growth strategies have to play an increasingly vital role in the company's business plan.

Therefore, critical to success will be increased understanding of the lifestyle motivators of this generation and adapting compensation and benefits packages to items that are readily deliverable.