Bleum Press Releases:
Date: July 3, 2007
Bleum Speaks at the Asian Capital Forum

Shanghai, China, July 3rd, 2007 - Bleum, a leading software development firm and provider of offshore development center (ODC) services, today spoke at the Asian Capital Forum's "China to Boost Rise of Central Region" strategic consulting conference. This high profile event organized by Asian Capital Forum and Nanchang municipal Government was held between June 28 and June 30 2007, in Nanchang, China.

As China's economy has continued to grow beyond the coastal cities into its central region, more and more multinational companies are seeing tremendous opportunities in second- and third-tier cities in China's interior. Bleum today was joined at this event by companies like IBM, HP, Intel, Citigroup etc. The CHINESE government has promoted software as one of six favored industries since 2000 and proactively driven the expansion and development of the software outsourcing industry into interior cities like Nanchang where this event was held.

"We're honored to speak and trade lessons learned with other participating companies at this forum, particularly since they are so representative of our customer base," said Eric Rongley, founder and CEO of Bleum. "China's central regions have developed rapidly in recent years and offer unique advantages as compared with the first-line coastal metropolitan areas. Forward-thinking companies are already taking action by building development centers and partnerships in these regions as a long term hedge against rising costs in the first tier cities. Bleum is one of them."

About Bleum
Founded in 2001, Bleum is one of China's leading outsourcing providers to American and European companies in a variety of sectors including high-tech, financial services, telecommunications, and retail. The company specializes in creating global development centers, providing services such as application development, support & maintenance, testing and legacy system modernization. American owned and managed, Bleum understands the language, business culture, and expectations of western-based IT organizations. From its industry-leading English curriculum and pursuit of the best talent in China to its relentless focus on quality and prestigious ISO27001 and CMM Level 5 certifications, IT outsourcing with Bleum is smart, transparent and extraordinarily effective. For more information, visit www.bleum.com.

For further information, contact:

North America / Europe
Ahilia, Inc.
Allisson Butler
Mobile: +1-925-918-0144
allisson@bleum.com
Asia / Pacific
Bleum, Inc.
Betty Zhang
Direct: +86-21-62821122 X 248
betty.zhang@bleum.com